Once upon a time, Halloween in England was quite uneventful. Trick or Treaters (3 maximum) would turn up at your door in their tracksuits and unimpressed by the array of sweets on offer, would just demand drug money instead.
Then the economy boomed and all manner of cheap tat was marketed for October 31st. Many big food companies still take this track, just changing their packaging to orange for one month of the year, mentioning no names in particular
Mr Kipling. Kids started to expect more from their Halloween night and although we’ll never celebrate Halloween on the same scale as the Yanks (although the UK is just more spooky is general – all those half-timbered houses and old, old graveyards) we are very slowly getting more inventive.
For example, last year TK Maxx had the most astonishing array of elaborate Halloween decorations, many obviously imported from the US. I really should have stocked up because this year, there is nothing. Maybe in this wonderful
utterly crap economy there was no point in selling niche products that won’t all get shifted but I find it peculiarly depressing.
Walking around today I was simply searching for gummy bears (which I intend to get drunk on gin and serve up as Bombay Bad Bears) for my horror movie marathon but ended up being so unimpressed with the selection of Halloween goodies on offer that it turned into a ‘Halloween Hike’ around Birmingham city centre to assess the current state of Halloween products.
By the way, before all that happened, I had purchased this little beauty from Frost & Snow:
Not bad considering I was walking around for hours in a sweet-seeking frenzy – and it tasted divine.
Selfridges had a small Halloween candy display but much of it (reassuringly expensive) was just ordinary chocolate with a punchy name eg ‘Death by Hot Chocolate.’ They have though, stepped up their game as far as cupcakes are concerned. Take a look at these lovelies:
The cupcake is the tulip of the 21st century – pretty, momentary and a ridiculously competitive market. But I’m enjoying the war (num num).
I was hoping for good things from Cyber Candy on Bull Street because their window display was so promising:
Alas, for all the pumpkins on the outside, the Halloween selection seemed limited to Pumpkin Spiced Hershey’s Kisses and Pumpkin Spiced Reece’s Pieces for £8 a pop! I ended up plumping for the Kisses because I know I can use them at Thanksgiving next month but I know they could be waaaaay cheaper.
I walked over to The Oasis in search of a black candle or two. None to be found, not even in the city’s alternative indoor market of choice. I did see a blast from my past in the form of these Living Dead Dolls though:
I always wanted Sadie. She’s so delightfully evocative of the gothic side of the 1960s. I shall have to consign her to the dank vault of fantasy Christmas presents past. If I have a little girl one day, I’m not sure how it would go down having Sadie in the house. But she might make a good Halloween gift in the future.
In the end I gave up walking around. And that’s when I concluded that good old Poundland and the 99p Store are the unlikely saviours of Halloween. Brimming with all sorts of cheap, additive-laden spooky candy and polystyrene ghouls, I was able to decorate my black Halloween tree and sort out party nibbles for under a tenner. Hurrah!
I guess no one should think Halloween can just be bought. The joy of it is in being inventive. I just wish the stores over here could sell us the basics for both Tricks and Treats. Stay tuned to see how this year’s H’ween decs turn out…